Hours after the two-minute spot initially publicized on NBC amid the system's season-opening "Thursday Night Football" broadcast, Nike shares were exchanging up 73 pennies at 11:26 a.m., to $81.13.
That implied Nike shares had recaptured the greater part the $2.60-per-share decay — and $3.3 billion misfortune in showcase top — it encountered Tuesday when the promotion was first declared.
Since Wednesday, Nike shares have included $1.53 per share.
A more full photo of the promotion's impact on deals might be disclosed Sept. 25 when the Beaverton, Mineral., organization reports its quarterly outcomes.
