In the event that effective, articulations including "LOL" (Roar with laughter) and "NBD" (No Major ordeal) could be utilized to market and offer its items.
The worldwide family unit items organization has connected to utilize the acronyms in cleanser, cleansers and deodorizers.
P&G allegedly enlisted the trademark applications with the US Patent and Trademark Office in April.
The items would be sold close by understood brands, for example, Febreze, Pixie and Mr Clean.
It appears the firm trusts that under thirty-fives can be convinced to purchase its items in the event that they're marked with slang lifted from content talk.
What's more, educated twenty to thirty year olds are a critical potential customer aggregate for bundled products organizations.
On the whole, recent college grads (the gathering conceived around the turn of the thousand years and frequently alluded to as Age Y) in the only us, are relied upon to expand their yearly spending to $1.4tr (£1.09tr) by 2020, as per the insights entrance Statista.
Yet, P&G's applications have not yet been endorsed are still "TBD" (To Be Chosen).
The adjustment in mark methodology may have originated from dissident speculator, Nelson Peltz, who joined the P&G board in Spring.
Last September, he revealed to CNBC that more youthful buyers don't need "one size fits all" brandsbut items that "they have a passionate connection to".
Maybe, these customers - when looked with a heap of filthy dishes, unwashed socks and a dingy restroom - as of now have quite recently those words as a top priority.
The applications were first featured by Advertisement Age which called attention to that different brands, which may have wished to embrace the terms, are currently looked with "FOMO" (that is "Dread of Passing up a major opportunity" in the event that you didn't have a clue).
The BBC has not possessed the capacity to achieve P&G for input.
